Why Puma’s Yassine Saidi is the Most Influential Man in Streetwear
From co-creating with Rihanna to helping Puma take a new direction, Yassine Saidi has become one of the most influential people in style and streetwear. Yassine Saidi has one of those jobs that didn’t really exist until fairly recently but is now among the most important in his company. He’s Puma’s head of select, the…