The famed chef says restaurants will be evermore responsible for the health of their patrons post-pandemic “If a guest is sitting at your table, then you are responsible for their health.” So says top chef Heinz Beck, who believes high-end restaurants must serve healthy food if they are to remain relevant in the future. This…
Hublot’s CEO, Ricardo Guadalupe knows that a new generation of consumer needs more than just a watch. This evolution is about innovation and authenticity How is the watch industry adapting to deal with the impact of Covid-19? We expect that 2021 will see a rebound from last year, but it depends on each brand. Hublot…
First made available to the public in 2002 in a handful of North American stores in Vancouver and Washington, DC, the Starbucks pumpkin spice latte started as an experiment. The coffee chain’s product manager, Peter Dukes, spent months developing a new seasonal drink in the Starbucks laboratory. Despite the pumpkin-flavoured drink not being the most…
Next year, Riyadh is expected to open the biggest urban mass transit system that has ever been created from scratch. Here are five ways it will transform the city for the better The network will comprise six metro lines – both overground and underground – that connects 85 stations and span nearly 110 miles of…
From co-creating with Rihanna to helping Puma take a new direction, Yassine Saidi has become one of the most influential people in style and streetwear. Yassine Saidi has one of those jobs that didn’t really exist until fairly recently but is now among the most important in his company. He’s Puma’s head of select, the…
There’s nothing like exclusivity to make something desirable, and the legend of anything will only grow when it’s not widely available. But the fast food chicken outlet Albaik only exists in Saudi Arabia and has a reputation as the being some of the best fast food on earth. It’s the kingdom’s own version of KFC…
One of the wonders of contemporary tailoring, a Zegna suit harnesses centuries of Italian tailoring tradition with peerless technical innovation. THE RAKE traces the humble origins of the ultimate sartorial expression. Words: Matt Pomroy There’s well travelled, and then there’s Zegna well travelled. Your wool suit may crumple and crease but those high-grade merino wool…
It’s no understatement to say that Jean-Claude Biver is shaking up the watch industry. The Rake takes a look at his latest model for TAG Heuer, a watch that puts personalisation at the forefront. TAG Heuer CEO Jean-Claude Biver is on a roll: “You never know what’s happening in the future so now we have…
Basketball shoe legend Aaron Cooper has been creating footwear for athletes, and the public, for over 20 years. You have a cool job don’t you? I love it. I keep getting speeding tickets on my way to work. How many pairs of sneakers do you own? I literally have no collection of sneakers, because I…
As VR is becoming commonplace in our lives, experts tell EDGAR there may be real side effects. Virtual Reality is not actually new, with basic systems having come out in the 1950s, but even up until recently it was little more than a gimmick, looking more like the video for Dire Straits Money For Nothing…
Matt Pomroy 