Why are pumpkin spice lattes so addictive?

First made available to the public in 2002 in a handful of North American stores in Vancouver and Washington, DC, the Starbucks pumpkin spice latte started as an experiment. The coffee chain’s product manager, Peter Dukes, spent months developing a new seasonal drink in the Starbucks laboratory. Despite the pumpkin-flavoured drink not being the most…

Riyadh metro

Five Ways The New Metro Will Transform Riyadh

Next year, Riyadh is expected to open the biggest urban mass transit system that has ever been created from scratch. Here are five ways it will transform the city for the better The network will comprise six metro lines – both overground and underground – that connects 85 stations and span nearly 110 miles of…

Zegna and the Noble Fibre

One of the wonders of contemporary tailoring, a Zegna suit harnesses centuries of Italian tailoring tradition with peerless technical innovation. THE RAKE traces the humble origins of the ultimate sartorial expression. Words: Matt Pomroy There’s well travelled, and then there’s Zegna well travelled. Your wool suit may crumple and crease but those high-grade merino wool…

Connecting the dots

It’s no understatement to say that Jean-Claude Biver is shaking up the watch industry. The Rake takes a look at his latest model for TAG Heuer, a watch that puts personalisation at the forefront. TAG Heuer CEO Jean-Claude Biver is on a roll: “You never know what’s happening in the future so now we have…

The man who makes shoes for LeBron

Basketball shoe legend Aaron Cooper has been creating footwear for athletes, and the public, for over 20 years. You have a cool job don’t you? I love it. I keep getting speeding tickets on my way to work. How many pairs of sneakers do you own? I literally have no collection of sneakers, because I…

Here’s the problem with Virtual Reality

As VR is becoming commonplace in our lives, experts tell EDGAR there may be real side effects. Virtual Reality is not actually new, with basic systems having come out in the 1950s, but even up until recently it was little more than a gimmick, looking more like the video for Dire Straits Money For Nothing…